Who we are

Practical Sampling International (PSI) is a full service research agency based in Nigeria with network operations in other West African Countries.  PSI specializes in marketing, social and opinion researches. We have the capability to manage projects from proposal to delivery of final report/data.  

PSI is a leading research organization in conducting social research and opinion polls in Nigeria and other West African Countries. We also carry out research in different sectors which includes Media ,Automotive, Agricultural, Pharmaceutical, Health, Telecommunication, Advertising (pre & post), Financial, FMCG, Retail Audit, Customer Satisfaction, IT, Segmentation, Mystery Shopping, Opinion Poll, Desk Research and Sponsorship Tracking.

Our scope cuts across household surveys, consumer research, industrial/corporate research, trade research, business to business studies, product testing, central location test, in-home and in-store observations, telephone and on-line interviews.  

PSI is very experienced in using various methods for data collection which includes CAPI (Computer Assisted Paper Interview), CATI (Computer Assisted Telephone Interview) and PAPI (Paper and Pen Assisted Interview).

We have established a National network of field force across the six regions of Nigeria and other African countries which gives us an edge over competition.  Our field force currently comprises Four Thousand One hundred and Ninety Two (4192) and 1,004 Supervisors and interviewers across Africa. PSI also has offices in Ghana, Cameroon, Liberia, Sierra Leone, Liberia, Senegal and  field workers in across several African Countries including Niger, Kenya, Ethiopia, Tanzania, Mali, Guinea, Senegal, Cameroon, Cote’IDVoire, Gambia, Gabon, DR Congo, Burkina Faso, Benin, Togo, Chad, Angola and Central African Republic.

Our clientele include international organizations, educational institutions, NGOs, governmental agencies, multinational companies and local companies.