PSI has the capacity to adopt different approaches for data collection
PSI is a leading research organization in conducting social research and opinion polls in Nigeria and other West African Countries. We also carry out research in different sectors which includes Media ,Automotive, Agricultural, Pharmaceutical, Health, Telecommunication, Advertising (pre & post), Financial, FMCG, Retail Audit, Customer Satisfaction, IT, Segmentation, Mystery Shopping, Opinion Poll, Desk Research and Sponsorship Tracking.
Our scope cuts across household surveys, consumer research, industrial/corporate research, trade research, business to business studies, product testing, central location test, in-home and in-store observations, telephone and on-line interviews.
PSI uses CATI: Computer Assisted Telephone Interview, CAPI: Computer Assisted Personal Interview to conduct both qualitative and quantitative interviews and PAPI (Paper and Pen Assisted Interview).