Welcome to Practical Sampling International!
118b, Bisi Obadina Street, Omole Phase 1

Qualitative Research

Qualitative Research

Qualitative research is an exploratory approach that is used to:

  • Understand the attitudes & motivations of customers or other stakeholders to issues.
  • Inform on customers’ language & vocabulary
  • Provide input for the quantitative questionnaire

To establish thorough understanding of qualitative factors we use:-

    • Focus Group Discussion, (FGDS)
    • In-depth Interview
    • Triads
    • Psychographics Observations
    • Ethnographic Observations

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