A Marketing graduate, Gbenga specializes in the execution and overall co-ordination of quantitative and qualitative studies, from interviews with the general public to special publics, senior executives and professionals. He had gained wide experience from several research and field agencies and has worked with a lot of international development agencies. He is a member of Nigerian Marketing Research Association (NiMRA). In the last 15 years alone, Gbenga has executed and coordinated more than 331 large respondent surveys ranging from 500 to 52,000 samples sizes across Nigeria and other West African countries, including the 2006 – 2017 household Afrobarometer survey and the National Crime Victimization survey, as well as the NBC Coca-Cola Retail Census where more than 170,400 outlets were enumerated.
He has also coordinated several large sample qualitative surveys.
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