Pre-testing of advertising theme, copy and penetrations
Post-testing of advertising
Media Effectiveness/promotion Research Help to access the efficiency and effectiveness of the total advertising and promotional campaign.
Media Research Marketing companies and advertising agencies need to establish such information as “Which is the most widely read or widely circulated Newspaper or Magazine?” “Which TV or Radio station has the largest listenership or viewership?”. This involves detailed and continuous study of media (Print & Electronic).