Practical Sampling International (PSI) is a full service research agency based in Nigeria with network operations in other West African Countries.  PSI specializes in marketing, social and opinion researches. We have the capability to manage projects from proposal to delivery of final report/data.  

PSI is a leading research organization in conducting social research and opinion polls in Nigeria and other West African Countries. We also carry out research in different sectors which includes Media ,Automotive, Agricultural, Pharmaceutical, Health, Telecommunication, Advertising (pre & post), Financial, FMCG, Retail Audit, Customer Satisfaction, IT, Segmentation, Mystery Shopping, Opinion Poll, Desk Research and Sponsorship Tracking.

Our scope cuts across household surveys, consumer research, industrial/corporate research, trade research, business to business studies, product testing, central location test, in-home and in-store observations, telephone and on-line interviews.

Our Mission is to:

• To provide accurate and scientifically reliable research services
• To give professional advice based on research findings
• To make sense out of empirical and statistically gathered information.
• To collect quality and reliable information that will assist organizations in decision making process.
• To provide information relating to solving any marketing, social and opinion research.