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Advertising and Media Research
  1. Advertising Research
    • Pre-testing of advertising theme, copy and penetrations
    • Post-testing of advertising

  2. Media Effectiveness/promotion Research
    Help to access the efficiency and effectiveness of the total advertising and promotional campaign.

  3. Media Research
    Marketing companies and advertising agencies need to establish such information as “Which is the most widely read or widely circulated Newspaper or Magazine?”
    “Which TV or Radio station has the largest listenership or viewership?”. This involves detailed and continuous study of media (Print & Electronic).

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