Advertising and Media Research
- Advertising Research
Media Effectiveness/promotion Research
- Pre-testing of advertising theme, copy and penetrations
- Post-testing of advertising
Help to access the efficiency and effectiveness of the total advertising and promotional campaign.
Marketing companies and advertising agencies need to establish such information as “Which is the most widely read or widely circulated Newspaper or Magazine?”
“Which TV or Radio station has the largest listenership or viewership?”. This involves detailed and continuous study of media (Print & Electronic).